Design Sprint - Customer Journey
Phase 1 - Workshop business drawing
We see connecting visually as a mega effective and shared way of developing and collaborating. We love to be involved in design trajectories.
Phase 2 - Brainstorming
By using a collaborative and associative approach, we can quickly come to analysis of the (current) processes, in order to see where improvements can be made.
Phase 4 - Visual implementation
The concept is ready. It is tested, visually enhanced and ready to be communicated. The findings from the journey are integrated in a great overall illustration. The illustrations of the product or service will help to create a stronghold for the rest of the development process.
Phase 3 - Process optimalization
Once the storyboard is finished, we can look for the perfect experience. By combining the right vision with customer research, we can develop the optimal customer journey. Conversations with users or focus groups help tremendously.
Phase 1 - Workshop business drawing
We see connecting visually as a mega effective and shared way of developing and collaborating. We love to be involved in design trajectories.
Phase 2 - Brainstorming
By using a collaborative and associative approach, we can quickly come to analysis of the (current) processes, in order to see where improvements can be made.
Phase 4 - Visual implementation
The concept is ready. It is tested, visually enhanced and ready to be communicated. The findings from the journey are integrated in a great overall illustration. The illustrations of the product or service will help to create a stronghold for the rest of the development process.
Phase 3 - Process optimalization
Once the storyboard is finished, we can look for the perfect experience. By combining the right vision with customer research, we can develop the optimal customer journey. Conversations with users or focus groups help tremendously.
Intro
Do you want to develop a new product or service? Using brainstorm workshops and design thinking we (help) develop complete visual customer journeys. And we use drawings to translate a vision into a coherent illustration.
Phase 1 - Brainstorming workshop
How do you get into the right design mindset?! We use the Design Thinking method, a direct form of problem solving thinking, to activate the associative thinking. By finding out the question behind the question, we come up with innovative solutions.
Not familiar with Design Thinking yet? No worries, we will explain and facilitate with exercises to enter the right mindset. And finally, we apply that mindset on the issue at hand.
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Phase 2 - Mapping the process
Secondly, we zoom in on the customer journey. What are the touchpoints for this new product or service? What challenges the user? What is he or she thinking? Who is he/she in contact with? What actions does he/she need to perform?
By going through all the steps of the process, we can map and visualize the complete client journey and interaction with the new product or service. That is how a visual storyboard is born.
Phase 3 - Process optimalisation
Once the storyboard is finished, we can look for the perfect experience. By combining the right vision with customer research, we can develop the optimal customer journey. Conversations with users or focus groups help tremendously.
Once a concept journey is made, it is important to test it as well. To see which assumptions are made and of these are correct. Do they lead to the desired result? That is how we discuss which optimalisations can further improve the product or service.
Phase 4 - Visual implementation
The concept is ready. It is tested, visually enhanced and ready to be communicated. The findings from the journey are integrated in a great overall illustration, but the work is not finished yet. The product or service is not yet available on the market. But these visual results will help to prevent information leaking away. And create a stronghold for the rest of the development process.
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Process - how long does it take?
On average a Design Sprint takes one up to three days. After the days in which we virtually or physically meet, a digital version of the customer journey illustration is made. Once this digital concept is created, we set a meeting to discuss feedback en optimize the final result.
The total time of this entire process is usually around 2 to 6 weeks, depending on the length of the Design Sprint and the amount of feedback sessions afterwards.
Of course, we can do this entire process digitally as well.
For Design Sprint we usually work with set design sprint facilitators, with which we organize this customer journey design sprint(s).